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Naša priča · Our story

A new chapter: we all grow together

BABO started as a directory to help our community find professionals. After a long hiatus and a lot of change, we came back with a different approach: a professional network where Balkan business owners across the US and Canada grow together.

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Balkan-American entrepreneurs at a BABO networking event

Where we started

BABO (Bosnian-American Business Owners Inc.) launched with a simple goal: help our community find its own professionals. Realtors, lawyers, contractors, truckers, restaurants. Many entrepreneurs signed up and looked forward to what it could become.

Why we went quiet

We'll be honest: we weren't able to deliver what we hoped. A directory needs constant upkeep, and listings alone didn't bring our members the growth they were looking for. Then the economy changed. Costs went up, the way people find and choose businesses changed, and we stepped back to rethink.

What we learned

A directory helps people find you once. A network helps you grow every day.

The business owners who did best weren't the ones with the best listing. They were the ones who knew other owners, people who sent them referrals, partnered on jobs, shared what worked and picked up the phone when they needed help. That's what our community has always been good at. It just never had the right tool.

The new approach: professional networking

So BABO is now a professional network, powered by Ryfa Network. Instead of waiting to be found, professionals across the US and Canada build a digital business card, start and join networking groups, chat directly, and run private teams for their boards, offices and referral circles.

We also opened the doors wider. BABO now stands for Balkan-American Business Owners: Bosnian, Serbian, Croatian, Albanian, Macedonian, Montenegrin, Slovenian and Bulgarian owners who already share neighbourhoods, customers and job sites. Every community keeps its own identity, and their businesses grow together.

To everyone who signed up the first time

Thank you for believing in BABO. This is the version we wish we'd started with. Create your free card, start your city's group, and let's build it together this time.

The BABO team

What changed

Then and now

Then: a directory

A listing for the community to browse. Waiting to be found.

Now: a network

Professionals connecting, referring and partnering with each other.

Then: Bosnian

One community.

Now: Balkan

Eight communities across the US and Canada, growing together.

Pitanja i odgovori · FAQ

Frequently asked questions

Why did BABO stop being a directory?

Because a directory only helped people find businesses. It didn't help businesses grow. Our owners told us what really moved the needle was knowing each other: referrals, partnerships, someone to call. A professional network does that. A list doesn't.

Can I still find professionals through BABO?

BABO is now a network for professionals and business owners, not a public directory. If you're a professional, join Ryfa and the BABO groups for your city and community, and you'll be connected with the people you'd want to refer and be referred by.

Why did BABO change from Bosnian to Balkan?

Because that's how our communities actually live and work. Bosnian owners hire Croatian tilers, Serbian truckers use Albanian mechanics, and Macedonian bakers cater Bulgarian weddings. Being one network makes every member more valuable to the others.

What happened to my old directory listing?

The listing form and directory were retired. Create a free Ryfa card instead. It's yours, you control it, and you can share it anywhere.

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Let's grow together this time.

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